About Sam

Hi there, I'm Sam—an LA-based integrated communications professional with 10 years of experience leading and managing earned creative campaigns, brand and talent partnerships, events, crisis communications, and viral social media moments. With an advanced marketing and business degree, I blend strategy and insights with creativity to craft and generate pop-culture clout both on and offline.

Also known as:

• Sippin’ Guru: Working with Molson Coors has been a flavorful journey, giving me the chance to dive deep into almost every brand in their lineup. When I'm not crafting campaigns, you’ll catch me exploring the world of natural wines or scouting the latest adaptogenic drinks at Erewhon. Let’s trade beverage tips sometime! 🍻🍷✨

• Global Girlee: With roots that stretch across borders and a passport that’s been stamped in over 30 countries, I’m always on the hunt for the coolest spots and hidden gems around the globe. 🌎🏢

• Partnership Alchemist: Whether it's forging brand collaborations or aligning with top-tier talent, I’m all about creating partnerships that spark innovation and drive results. From ideation to execution, I ensure every partnership is a win-win. Let’s create something amazing together! 🔗✨

• Community Builder: I’m passionate about turning contacts into meaningful connections. Whether I’m mentoring at 826LA, hosting unforgettable rooftop dinner parties, or organizing local adventures, I thrive on creating bonds that last. 🌐🤝